Tuesday, May 18, 2004
Vertical Digital Directories Serve As Bridge To Online And Paid-search Advertising For Many Local Businesses:
"Search Engine Articles and Press Releases - May 17, 2004
PRINCETON, NJ (May 17, 2004) - In a new 63-page white paper entitled, 'Going Deep: Vertical Digital Directories,' The Kelsey Group examines the role of vertical directories in local advertising. A 'vertical digital directory' is an online property that provides deep amounts of structured content for a niche category, such as travel, real estate or home improvement.
Among the report's key findings is that vertical directories are currently serving a valuable dual function�providing content to search engines in response to local queries, while also offering a gateway to paid-search advertising for small and medium-sized businesses..."
"Search Engine Articles and Press Releases - May 17, 2004
PRINCETON, NJ (May 17, 2004) - In a new 63-page white paper entitled, 'Going Deep: Vertical Digital Directories,' The Kelsey Group examines the role of vertical directories in local advertising. A 'vertical digital directory' is an online property that provides deep amounts of structured content for a niche category, such as travel, real estate or home improvement.
Among the report's key findings is that vertical directories are currently serving a valuable dual function�providing content to search engines in response to local queries, while also offering a gateway to paid-search advertising for small and medium-sized businesses..."
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