Thursday, May 27, 2004
Traditional Companies Pick Up Online Ad Reins:
"Traditional, non-Web based companies are taking advantage of increased Web usage, such as a 26% rise in the average number of Web page views in the US, to push their online ad impressions up, according to Nielsen//NetRatings.
Internet usage statistics point to growth in multiple metrics, proof of an expanding audience for advertisers. Page views are up 26% from Q1 2003 to Q1 2004, time spent on the PC is up 11%, and session lengths are up 6%. The monthly average time spent with PCs among US Internet users in the first quarter of 2004 was 53 hours, 46 minutes and 51 seconds..."
"Traditional, non-Web based companies are taking advantage of increased Web usage, such as a 26% rise in the average number of Web page views in the US, to push their online ad impressions up, according to Nielsen//NetRatings.
Internet usage statistics point to growth in multiple metrics, proof of an expanding audience for advertisers. Page views are up 26% from Q1 2003 to Q1 2004, time spent on the PC is up 11%, and session lengths are up 6%. The monthly average time spent with PCs among US Internet users in the first quarter of 2004 was 53 hours, 46 minutes and 51 seconds..."
Comments:
Post a Comment
