Wednesday, May 19, 2004
Search Engine News from Search Engine Lowdown: "Interesting Search Engine Industry Data
*... The 3 largest buyers of keywords by category for both Overture and Google are auction sites, broad-based retail companies and comparison shopping sites.
* eBay bids on a large amount of keywords, including celebrity names and letters of the alphabet, paying an average of $0.11 per click.
* The more targeted the keywords, the higher the price-per-click advertisers are willing to pay.
* Roughly 58% of keyword bids on Overture were less than $0.15 per click.
* Narrowly-defined keywords can lead to short-term bidding wars. In March '04, eDiets.com and SouthBeachDiet.com managed to drive the cost-per-click of the phrase "weight loss diet" from $2.00 to over $75.00.
* Worldwide the number of searches at Google grew 10% during March..."
*... The 3 largest buyers of keywords by category for both Overture and Google are auction sites, broad-based retail companies and comparison shopping sites.
* eBay bids on a large amount of keywords, including celebrity names and letters of the alphabet, paying an average of $0.11 per click.
* The more targeted the keywords, the higher the price-per-click advertisers are willing to pay.
* Roughly 58% of keyword bids on Overture were less than $0.15 per click.
* Narrowly-defined keywords can lead to short-term bidding wars. In March '04, eDiets.com and SouthBeachDiet.com managed to drive the cost-per-click of the phrase "weight loss diet" from $2.00 to over $75.00.
* Worldwide the number of searches at Google grew 10% during March..."
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