Friday, May 21, 2004
Paying To Play: "By Jill Whalen - May 20, 2004
PFI, PFP, PPC and Trusted Feed
It seems that everywhere we turn these days in the search engine marketing world, we are constantly hearing the phrases pay-for-inclusion (PFI), pay-for-performance (PFP) and pay-per-click (PPC). Here is a quick primer to explain what each of those programs means..."
PFI, PFP, PPC and Trusted Feed
It seems that everywhere we turn these days in the search engine marketing world, we are constantly hearing the phrases pay-for-inclusion (PFI), pay-for-performance (PFP) and pay-per-click (PPC). Here is a quick primer to explain what each of those programs means..."
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