Friday, May 14, 2004
Online Recruitment - The magazine for recruitment and HR professionals involved in internet recruitment: "Local media face growing threat from local search competitors
14/05/2004
Newspapers face long-term damage to their business from online local-search products, far greater than the damage done to classified advertising revenue by competitors like Monster.com and HotJobs.com, a new study, "The Geo-Google Threat: Search Engines Target Local Advertising," reported today.
The study, by The Neil Budde Group and the Advanced Interactive Media Group, reports some newspapers may be forced to drop from daily to less frequent publication and that print margins are likely to erode as advertising migrates online and advertisers opt for pay-for-performance and self-service ad models. In addition, it states, yellow pages may become more immediate competitors to newspapers, noting that in two countries the leading yellow-page publishers have purchased large classified-advertising publications for integration into online search services..."
14/05/2004
Newspapers face long-term damage to their business from online local-search products, far greater than the damage done to classified advertising revenue by competitors like Monster.com and HotJobs.com, a new study, "The Geo-Google Threat: Search Engines Target Local Advertising," reported today.
The study, by The Neil Budde Group and the Advanced Interactive Media Group, reports some newspapers may be forced to drop from daily to less frequent publication and that print margins are likely to erode as advertising migrates online and advertisers opt for pay-for-performance and self-service ad models. In addition, it states, yellow pages may become more immediate competitors to newspapers, noting that in two countries the leading yellow-page publishers have purchased large classified-advertising publications for integration into online search services..."
Comments:
Post a Comment
