Thursday, May 27, 2004
MediaDailyNews 05-27-04:
"Definition of Site Clutter Varies, But Users Agree: It's Bad for Advertisers
By Kate Kaye - Contributing Writer - Thursday, May 27, 2004
While interactive ad industry execs revel in the news that online ad spending is skyrocketing, they might consider one thing: more ad spending equals more ads, which equals more clutter. A study from niche content site network Burst! Media shows the effect that advertising clutter has on user experience, brand perception, site abandonment, and message effectiveness. Not surprisingly, when users spot clutter, they're less likely to be hot for an advertiser's product or service...
[go figure this part] ;-)
...The Burst! study also isolates some gender discrepancies in terms of clutter's effect on ad tolerance and brand favorability. It appears that men are slightly more tolerant of advertising than women..."
"Definition of Site Clutter Varies, But Users Agree: It's Bad for Advertisers
By Kate Kaye - Contributing Writer - Thursday, May 27, 2004
While interactive ad industry execs revel in the news that online ad spending is skyrocketing, they might consider one thing: more ad spending equals more ads, which equals more clutter. A study from niche content site network Burst! Media shows the effect that advertising clutter has on user experience, brand perception, site abandonment, and message effectiveness. Not surprisingly, when users spot clutter, they're less likely to be hot for an advertiser's product or service...
[go figure this part] ;-)
...The Burst! study also isolates some gender discrepancies in terms of clutter's effect on ad tolerance and brand favorability. It appears that men are slightly more tolerant of advertising than women..."
Comments:
Post a Comment
