Tuesday, May 25, 2004
MediaDailyNews 05-25-04: "Online Reemerges As Fastest-Growing Ad Medium
By Joe Mandese - Editor, MediaPost - Tuesday, May 25, 2004
Online ad spending expanded at six times the rate of the overall advertising economy during the first quarter of 2004, proving that it has reemerged as the fastest-growing segment of the media economy. During the quarter, advertisers invested nearly $2.3 billion on Internet advertising--an increase of 39 percent over the first quarter of 2003, and the greatest rate of expansion for the medium since the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers began tracking online ad spending in 1996..."
By Joe Mandese - Editor, MediaPost - Tuesday, May 25, 2004
Online ad spending expanded at six times the rate of the overall advertising economy during the first quarter of 2004, proving that it has reemerged as the fastest-growing segment of the media economy. During the quarter, advertisers invested nearly $2.3 billion on Internet advertising--an increase of 39 percent over the first quarter of 2003, and the greatest rate of expansion for the medium since the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers began tracking online ad spending in 1996..."
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