Wednesday, May 12, 2004
MediaDailyNews 05-12-04: "The Web Drives Tech Purchasing Habits Among Small Businesses By Tobi Elkin
Executive Editor
Wednesday, May 12, 2004
Small- and medium-sized businesses consult online resources throughout the technology purchase process, according to research by Yahoo! and Grey Global Group's Grey, San Francisco. Executives and other personnel within small- and medium-sized businesses are on the Web for information-gathering and research purposes for an average of 110 minutes per day, consulting the 'Net more than TV, radio, magazines, magazines, or newspapers. In fact, 34 percent visit technology vendor Web sites every day, and 59 percent use search engines on a daily basis.
Small- and medium-sized businesses represent a $75 billion technology market. They often lack fully staffed information technology (IT) departments. In fact, the research found that of companies with less than 50 employees, only one-third have IT resources, while half of companies with 50-100 employees have such expertise. In medium-sized companies ranging from 100 to 1,000 people, 90 percent have a dedicated IT resource or staff..."
Executive Editor
Wednesday, May 12, 2004
Small- and medium-sized businesses consult online resources throughout the technology purchase process, according to research by Yahoo! and Grey Global Group's Grey, San Francisco. Executives and other personnel within small- and medium-sized businesses are on the Web for information-gathering and research purposes for an average of 110 minutes per day, consulting the 'Net more than TV, radio, magazines, magazines, or newspapers. In fact, 34 percent visit technology vendor Web sites every day, and 59 percent use search engines on a daily basis.
Small- and medium-sized businesses represent a $75 billion technology market. They often lack fully staffed information technology (IT) departments. In fact, the research found that of companies with less than 50 employees, only one-third have IT resources, while half of companies with 50-100 employees have such expertise. In medium-sized companies ranging from 100 to 1,000 people, 90 percent have a dedicated IT resource or staff..."
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