Wednesday, May 12, 2004
MediaDailyNews 05-12-04: "Rich Media Usage And Click-Through Rates On The Rise
By Kate Kaye
Contributing Writer
Wednesday, May 12, 2004
Rich media usage is up, click-through rates have rebounded, and targeting by content is the strategy of choice, according to DoubleClick Inc.'s First Quarter 2004 Ad Serving Trend Report..."
By Kate Kaye
Contributing Writer
Wednesday, May 12, 2004
Rich media usage is up, click-through rates have rebounded, and targeting by content is the strategy of choice, according to DoubleClick Inc.'s First Quarter 2004 Ad Serving Trend Report..."
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