Tuesday, May 25, 2004
Marketing to Online Teens:
"In its study of US teens online, Jupiter Research forecasts 22 million teens will be using the Web by 2008.
Jupiter conducted a survey of over 1,800 online teens ages 13 to 17, and analyzed the resulting data with an eye on how marketers can reach this demographic. Overall, Jupiter found healthy growth in the number of teens online between 2004 and 2008, which will increase from 18 million to 22 million. It also found that 17% of teens are 'teen influencers,' a group that is highly active online, style conscious, popular and exerts a strong sway over friends and family. As a group, Jupiter found that influencers are older and wealthier than the average teen, spend 8 hours a week on the Net (one hour more than the average) and are 53% female..."
"In its study of US teens online, Jupiter Research forecasts 22 million teens will be using the Web by 2008.
Jupiter conducted a survey of over 1,800 online teens ages 13 to 17, and analyzed the resulting data with an eye on how marketers can reach this demographic. Overall, Jupiter found healthy growth in the number of teens online between 2004 and 2008, which will increase from 18 million to 22 million. It also found that 17% of teens are 'teen influencers,' a group that is highly active online, style conscious, popular and exerts a strong sway over friends and family. As a group, Jupiter found that influencers are older and wealthier than the average teen, spend 8 hours a week on the Net (one hour more than the average) and are 53% female..."
Comments:
Post a Comment
