Thursday, May 13, 2004
Marketers: Look Past Paid Search to News
"By Sean Michael Kerner
TORONTO -- Is it time for search engine marketers to look beyond their tried and true formats to the growing popularity of news-based searches (if they haven't already)?
The question emerged at the Search Engine Strategies Conference & Expo here, during a pair of afternoon sessions about optimizing non-HTML content and balancing between paid and free search engine listings. The parent company of this publication, Jupitermedia, is producing the conference.
Since the dawn of the Search Engine era, standard HTML files have always been the easiest to index and have arguably always dominated search engine listings. Standard wisdom during the last nine plus years with search engines suggests that non-HTML files such as Macromedia Flash, PDFs and general audio and video files, do not index well, if at all, with major search engines..."
"By Sean Michael Kerner
TORONTO -- Is it time for search engine marketers to look beyond their tried and true formats to the growing popularity of news-based searches (if they haven't already)?
The question emerged at the Search Engine Strategies Conference & Expo here, during a pair of afternoon sessions about optimizing non-HTML content and balancing between paid and free search engine listings. The parent company of this publication, Jupitermedia, is producing the conference.
Since the dawn of the Search Engine era, standard HTML files have always been the easiest to index and have arguably always dominated search engine listings. Standard wisdom during the last nine plus years with search engines suggests that non-HTML files such as Macromedia Flash, PDFs and general audio and video files, do not index well, if at all, with major search engines..."
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