Friday, May 14, 2004
Is News Search New Outlet for Placement Game?
As the popularity of news search engines like Yahoo! News and Google News rises, industry players are considering it as a third outlet for optimization after organic efforts and paid placement. How might such optimization work?
Article
Note: if you don't already know about eMarketer, Inc or subscribe to their email lists or reports, you should. Here is the helpful graph that was emailed with their report that does not show on the article they posted to their site:
Reasons Why Internet Users World Wide Use Search Engines, 2003 (as a % of respondents)
As the popularity of news search engines like Yahoo! News and Google News rises, industry players are considering it as a third outlet for optimization after organic efforts and paid placement. How might such optimization work?
Article
Note: if you don't already know about eMarketer, Inc or subscribe to their email lists or reports, you should. Here is the helpful graph that was emailed with their report that does not show on the article they posted to their site:
Reasons Why Internet Users World Wide Use Search Engines, 2003 (as a % of respondents)
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