Thursday, May 13, 2004
Google Adding Image Ads to AdWords Search Engine News Journal
"Google, the monster of both Internet search and search engine advertising, is adding something to their AdWords system that not many expected - banners, or image advertisements. According to the Google AdWords site, it is not clear as to where the ads will be shown, however, it seems that they will be integrated into the AdSense contextual advertising system. From Google: Google image ads are matched to a webpage�s content by the same proven targeting technology that drives AdWords text ads. Because of this targeting, image ads are highly pertinent to the interests of a person browsing a particular content site.
Google answers the following questions at the Adwords Helpdesk:
Will Google Image Ads be shown on Google?
At this time, we won�t show image ads on Google. The initial launch of image ads is focused on sites already showing graphical ads..."
"Google, the monster of both Internet search and search engine advertising, is adding something to their AdWords system that not many expected - banners, or image advertisements. According to the Google AdWords site, it is not clear as to where the ads will be shown, however, it seems that they will be integrated into the AdSense contextual advertising system. From Google: Google image ads are matched to a webpage�s content by the same proven targeting technology that drives AdWords text ads. Because of this targeting, image ads are highly pertinent to the interests of a person browsing a particular content site.
Google answers the following questions at the Adwords Helpdesk:
Will Google Image Ads be shown on Google?
At this time, we won�t show image ads on Google. The initial launch of image ads is focused on sites already showing graphical ads..."
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