Monday, May 17, 2004
Center for Media Research - Daily Brief: "Visitors Travel In Circles Searching for Travel Information
In the latest Industry Report on the Online Travel sector from Hitwise, key highlights tell a significant story:
- Over 30% of all visits to sites in the Travel category are referred from other Travel related sites. Over 45% of visits leaving a site within the Travel category are going to another Travel related site.
- While the market share of the Travel Agencies sub-category is increasing, the major agency sites; Expedia, Travelocity and Orbitz, are losing market share to sites such as Trip Advisor, Cheap Tickets and Hotwire.
- The market share of visits to Travel sites in theU.S.(compared with all Internet sites) has grown over 28% from January 2003 to February 2004. Since December 2003, market share of visits in the Travel category has increased over 38%..."
In the latest Industry Report on the Online Travel sector from Hitwise, key highlights tell a significant story:
- Over 30% of all visits to sites in the Travel category are referred from other Travel related sites. Over 45% of visits leaving a site within the Travel category are going to another Travel related site.
- While the market share of the Travel Agencies sub-category is increasing, the major agency sites; Expedia, Travelocity and Orbitz, are losing market share to sites such as Trip Advisor, Cheap Tickets and Hotwire.
- The market share of visits to Travel sites in theU.S.(compared with all Internet sites) has grown over 28% from January 2003 to February 2004. Since December 2003, market share of visits in the Travel category has increased over 38%..."
Comments:
Post a Comment
