Monday, May 17, 2004
BEHAVIORAL TARGETING BOOSTS AIRLINE'S INTERNET AD RESULTS: "American and WSJ.com Online Comparison Focuses on Business Travelers
May 17, 2004
QwikFIND ID: AAP62Q
By Kris Oser
NEW YORK (AdAge.com) -- A just-completed study of an integrated advertising campaign last fall from American Airlines has determined that online ads delivered through a database-driven behavioral targeting system achieved higher results than any other ad format used..."
May 17, 2004
QwikFIND ID: AAP62Q
By Kris Oser
NEW YORK (AdAge.com) -- A just-completed study of an integrated advertising campaign last fall from American Airlines has determined that online ads delivered through a database-driven behavioral targeting system achieved higher results than any other ad format used..."
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