Friday, April 16, 2004
Study Finds Internet Yellow Pages References Hit 1.6 Billion in 2003
"Internet Yellow Pages references were approximately 1.6 billion in 2003. The study, done for the Yellow Pages Integrated Media Association, also found that 62 percent of users looked at more than one ad and that 86 percent of users made a purchase or intended to make a purchase after consulting the Yellow Pages.
The most-referenced Yellow Pages headings include:
1. Restaurants (Fast Food and other) - .34 billion
2. Physicians & Surgeons (Specialist and Non-Spec.) - 1.16 billion
3. Automobile Parts New & Used - 601 million
4. Automobile Repairing & Service - 496 million
5. Pizza - 418 million
The fastest-growing Yellow Pages headings include: Attorneys/Lawyers, Cable Television, Carpet & Rug Cleaners, Cellular Telephone Equipment & Supplies, Child Care/Day Care Centers, Contractors, Electric Contractors, Employment Agencies, Hearing Aids, Motels, and Mortgages"
"Internet Yellow Pages references were approximately 1.6 billion in 2003. The study, done for the Yellow Pages Integrated Media Association, also found that 62 percent of users looked at more than one ad and that 86 percent of users made a purchase or intended to make a purchase after consulting the Yellow Pages.
The most-referenced Yellow Pages headings include:
1. Restaurants (Fast Food and other) - .34 billion
2. Physicians & Surgeons (Specialist and Non-Spec.) - 1.16 billion
3. Automobile Parts New & Used - 601 million
4. Automobile Repairing & Service - 496 million
5. Pizza - 418 million
The fastest-growing Yellow Pages headings include: Attorneys/Lawyers, Cable Television, Carpet & Rug Cleaners, Cellular Telephone Equipment & Supplies, Child Care/Day Care Centers, Contractors, Electric Contractors, Employment Agencies, Hearing Aids, Motels, and Mortgages"
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