Friday, April 16, 2004
Old News - Blog related:
Online Publishers Association: Intelligence Reports: "Blog Roundup: Blogads cashes in; Enderle on superbloggers
Think of weblogs as the Cinderella at the Big Dance. Long touted as an underdog form of online expression, more big-name publishers are experimenting with the format, and some independent blogs are going commercial. One political candidate, Rep. Ben Chandler (D-Ky.) even traces a recent campaign victory to blog ads that helped raise money for TV and print ads. Plus, the Blogads network now places ads on 200 blogs, while taking a 20 percent fee, according to the Wall Street Journal. While some top bloggers such as Daily Kos and Josh Marshall do decent business with ads, the blog ad space still is in its infancy. 'Blogs haven't hit the radar yet,' IAB's Stu Ginsberg tells the Journal.
Meanwhile, Nick Denton's Gawker Media continues to publish blogs on the cheap, including a Washington insider blog called Wonkette. While these blogs are adept at getting publicity with their attitude and scooplets, Slate's Jack Shafer says they leave him sick at heart. 'I wish Gawker and Wonkette could be persuaded to slow down and think, ...to express a genuine enthusiasm from time to time,' he writes. Rob Enderle writes that traditional publishers need to combine their strength of added perspective and experience with a blogger's speed-of-delivery to create a 'superblogger.' Meanwhile, NYTD's Martin Nisenholtz told Wired that blogs were not the transformative application online journalism needs. 'Even if they don't develop into a virtuous cycle that enables a professional class to work in blogs,' he said, 'they can live on in a vibrant, amateur context.'
>> Blogs Grow Up: Ads on the Sites Are Taking Off (WSJ; paid subscription required)
>> The Heaving Pukes Who Write Gawker and Wonk
>> Superbloggers and the Future of Big Media (TechNewsWorld)
>> Putting Blogs in Their Place (Wired)"
Online Publishers Association: Intelligence Reports: "Blog Roundup: Blogads cashes in; Enderle on superbloggers
Think of weblogs as the Cinderella at the Big Dance. Long touted as an underdog form of online expression, more big-name publishers are experimenting with the format, and some independent blogs are going commercial. One political candidate, Rep. Ben Chandler (D-Ky.) even traces a recent campaign victory to blog ads that helped raise money for TV and print ads. Plus, the Blogads network now places ads on 200 blogs, while taking a 20 percent fee, according to the Wall Street Journal. While some top bloggers such as Daily Kos and Josh Marshall do decent business with ads, the blog ad space still is in its infancy. 'Blogs haven't hit the radar yet,' IAB's Stu Ginsberg tells the Journal.
Meanwhile, Nick Denton's Gawker Media continues to publish blogs on the cheap, including a Washington insider blog called Wonkette. While these blogs are adept at getting publicity with their attitude and scooplets, Slate's Jack Shafer says they leave him sick at heart. 'I wish Gawker and Wonkette could be persuaded to slow down and think, ...to express a genuine enthusiasm from time to time,' he writes. Rob Enderle writes that traditional publishers need to combine their strength of added perspective and experience with a blogger's speed-of-delivery to create a 'superblogger.' Meanwhile, NYTD's Martin Nisenholtz told Wired that blogs were not the transformative application online journalism needs. 'Even if they don't develop into a virtuous cycle that enables a professional class to work in blogs,' he said, 'they can live on in a vibrant, amateur context.'
>> Blogs Grow Up: Ads on the Sites Are Taking Off (WSJ; paid subscription required)
>> The Heaving Pukes Who Write Gawker and Wonk
>> Superbloggers and the Future of Big Media (TechNewsWorld)
>> Putting Blogs in Their Place (Wired)"
Comments:
Post a Comment
