Thursday, April 15, 2004
Google Debuts Expanded Local Targeting Capability
By Tobi Elkin
"Google today added a city and regional location targeting capability to its AdWords product that will enable advertisers to specifically target potential customers via an address-based radius feature, or by identifying latitude and longitude points. The capability is available in the United States and Canada, as well as six European countries. In addition, Google said it's debuting a customized targeting option that will allow advertisers to create their own areas; the option is offered on a global basis..."
By Tobi Elkin
"Google today added a city and regional location targeting capability to its AdWords product that will enable advertisers to specifically target potential customers via an address-based radius feature, or by identifying latitude and longitude points. The capability is available in the United States and Canada, as well as six European countries. In addition, Google said it's debuting a customized targeting option that will allow advertisers to create their own areas; the option is offered on a global basis..."
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